- You are here:
- Auto News >
One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days – strong rumors that the Chevrolet and Cadillac ad accounts are ...
"Like a Rock" might now refer to how quickly Chevy drops its long-time advertising agency if it doesn't get with the program. According to Advertising Age, GM marketing chief Mark LaNeve sent a stern message to Campbell-Ewald, the agency responsible for the bulk of Chevy's ads since 1922. LaNeve's ...
After wading through video entries submitted by 820 teams from 230 schools, Chevrolet selected five teams totaling only 11 students to come to Detroit in late October. The candidates would have the chance to sharpen their advertising skills and work with industry professionals before presenting ...