campaign

var digg_url = 'http://digg.com/business_finance/Land_Rover_shoots_commercials_in_disaster_areas_to_sell_SUVs'; We recently discovered this article from Brandweek/Adweek about a new marketing campaign for Land Rover that leaves a bad taste in our mouth. Ad agency Young & Rubicam Brands took ...

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...

Chrysler will further tout its connection to Mercedes beginning with the launch of the Sebring convertible. Well, gee, the Mercedes DNA is fairly oozing off the Sebrings, isn't it? Underwhelmed by the Sebring sedan's sales performance thus far, Chrysler has decided to move the image for the entire ...

Is that a Grey Goose flying into a Silver Cloud? Not far off, actually. In a bit of brand synergy we can really get behind, Grey Goose, the veritable Rolls Royce of vodkas, has teamed up with Rolls Royce itself on a joint marketing and public awareness campaign. The promotion centers around two ...

If you're the owner of certain Toyota products built with the 2.2L I4 or 3.0L V6 between 1997 and 2002, you may soon be receiving notification from the automaker concerning its recent settlement in a class-action lawsuit. Filed as the result of damage caused by sludged oil (which ultimately can ...

BMW's MINI brand has never had a big advertising budget, but everyone would agree it's ad agency knows how to stretch a dollar. The latest promotion from MINI is a program called Motorby that takes interactivity at 60 mph to new heights. According to MotoringFile.com, a large MINI enthusiast/news ...

Ford will be spending $80 million dollars on a marketing blitz to educate the public on its new Edge CUV. Now we all know how important the Edge is to Ford's fortunes, so a monster marketing budget isn't a big surprise. A large portion of the monies will go to MSN.com, which is setting up the URL ...

In yet another installment of the Mazda RX-8 customer satisfaction drama, we can confirm that the manufacturer will announce a voluntary recall on 2004, 2005 and some 2006 model year RX-8s. Mazda has confirmed to us that owners will be receiving notices in the next month or so, as the company is ...

The US Court of Appeals for the District of Columbia has upheld policy guidelines allowing the use of "regional recalls", which are campaigns limited to a particular geographical area. The National Highway Transportation Safety Administration issued a letter in 1998 that ...