The folks who bring you ABC's Wipeout have changed the network and the challengers for their next creation: called Whipped and airing on Speed in 2012, the new "automotive-based game and racing show" will put drivers in their own cars through "an intimidating automotive obstacle course."
GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends for the new Camaro, and now the spy drama "Burn Notice," on USA Network, has done something of the same for Saab.
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