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We're already encouraged by the fact that Ralph Gilles has ascended to the top of Chrysler's design department, as the past vehicles penned under his supervision have all been some of Chrysler's best. Say what you want about the reborn 300 now, but when it was first introduced, it's styling set in motion a major tidal wave of accolades and was a fresh direction for Detroit's number 3. The 'Edge' look, as Gilles calls it, though, is getting a bit stale these days and Chrysler needs a new direction -- Sebring anyone? According to the new design chief, ChryCo's new look will be 'Organic', which Gilles says will get "our cars to be sexy again." Remember "cab forward"? That moniker could make a comeback along with the more stylish interiors that Chrysler so desperately needs.

[Source: Automotive News - sub. req'd]

Gilles: Chrysler done with 'Edge' look, going 'Organic' originally appeared on Autoblog on Wed, 20 Aug 2008 12:01:00 EST. Please see our terms for use of feeds.

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