Volvo takes final orders for C30, production ends this December

Jonathon Ramsey — Fri, 12 Oct 2012 16:31:00 EST

Filed under: Plants/Manufacturing, Hatchback, Volvo

According to an Autoblog reader with access to Volvo's internal dealer site, the Swedish automaker has officially notified its dealers that North American production of the C30 will cease in December. It's not exactly a surprise - the C30 disappeared from Volvo's Swedish website months ago and C30 forum users have been discussing the end of the hatch in various markets all summer. This only makes it official that Volvo is pulling the plug on a car that only sold about 4,500 units per year for the six years it was here.

The bulletin notes that while the "C30 successfully achieved its goal to attract new customers to the Volvo brand, pulling a high percentage of customers from brands like Mini, Mazda and Volkswagen," its end is necessitated by the need to develop "high volume products to better sustain our brand health and network viability moving forward," presumably in the U.S. market. Autoblog reached out to Volvo for comment, and they confirmed the news, remarking "...we have made the decision to discontinue C30 production to better position Volvo for the future and the next stages of our model portfolio." (Their full statement is available by scrolling below).

We've been hearing about this transition for years, but frankly, we still don't know what those products might be. The effacing of the C30 leaves the S60, S80, XC60, XC70 and XC90 in the U.S. lineup - the C70 convertible is expected to bow out early next year. From everything we've heard out of Volvo, we're not getting the excellent new V40 or V40 Cross Country, but there have also been rumors of a C90 and an S100 luxury flagship that aren't anything like high volume. We've also heard that company CEO Stefan Jacoby is contemplating a Mini rival, but isn't that what the C30 was supposed to have been?

Perhaps the C30's biggest problem is what it costs to get in one. According to the company's consumer website, there are only two models offered, the base T5 starting at $25,500 and the R-Design at $27,850. The C30s were well equipped, but the Mini Cooper starts at $20,400. For those volume buyers fixated on the bottom line, that stat led to some open minds slamming shut on the C30. The little hatch also could have used a lot more advertising. While we wait for something to take a spot under the S60, the dealer bulletin suggests that the C30 Polestar Limited Edition promised for the U.S. will figure into dealers' final allocations.

Here's hoping that an eventual C30 successor will make a better go of it.

Continue reading Volvo takes final orders for C30, production ends this December

Volvo takes final orders for C30, production ends this December originally appeared on Autoblog on Fri, 12 Oct 2012 16:31:00 EST. Please see our terms for use of feeds.

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Despite rumors, Volvo not ceasing electric C30 production plans

Sebastian Blanco — Mon, 26 Mar 2012 11:30:00 EST

Filed under: Plants/Manufacturing, Hatchback, Volvo, Electric

Dutch website NU recently reported that Volvo expects low demand for its C30 Electric, and therefore it decided to stop building the mostly electric car (it has a small, ethanol-burning heater to keep passengers warm). The original source for this information was a story in the Belgian newspaper The Age that cited Volvo's government affairs director, Anders Kärrberg. Turns out, this isn't quite right.

First, Volvo has always said the C30 Electric is a limited program. When the company started making the attractive EV in last summer, the public plan was to make just 250 units. So, the fact that the automaker is getting ready to finish up building the 250 units and then reevaluate the situation is not a surprise.

We asked Volvo's Malin Persson about the situation, and she told Autoblog that "[it has] never been our aim to continue with production of C30 Electric for a longer period of time." She added that:

[Volvo Car Corporation] will not end the production of the C30 Electric - but it has always been a project limited in numbers and time.
Approximately 200 cars have been built from the first generation, another 50 remain to be built before summer.
In the second generation, starting after the summer, 100 cars will be built in cooperation with Siemens and with Siemens technology.
The know-how and experience VCC has gained and will gain from the C30 Electric project will be extremely valuable when taking decisions about the way forward when it comes to electric cars.

So, instead of reporting that Volvo is stopping C30 Electric production, the reality is that 100 vehicles has been added to the build order. How aggressively Volvo continues to push on with electric technology beyond its C30 program - in something like the XC60 plug-in hybrid - remains to be seen. Kärrberg told The Age that Volvo thinks EVs will only make up one percent of the market in the next eight years, thanks to expensive batteries and a hodgepodge of government incentives.

Despite rumors, Volvo not ceasing electric C30 production plans originally appeared on Autoblog on Mon, 26 Mar 2012 11:30:00 EST. Please see our terms for use of feeds.

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