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2013 Ford C-MAX front-three-quarter overhead view, silver

Ford dealers have started taking orders for the 2013 Ford C-Max Hybrid, the company announced today.

The gas-electric hybrid will arrive later this year with a starting price of $25,995, undercutting its most direct competitor, the Toyota Prius V hybrid, which has a base price of $26,550.

"C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius V - and C-Max Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, vice president, U.S. Marketing, Sales and Service, in a press release.

More importantly, Ford will provide some stiffer competition for Toyota, which has ruled the hybrid market, selling 77 percent of all hybrids in the U.S. this April. The C-Max will only be offered in the U.S. as a hybrid, similar to Toyota's Prius strategy. There will also be an all-electric version, known as the C-Max Energi, that arrives this fall.

Ford sells the C-Max, which is built on Ford's compact car platform, in Europe as a gas powered model. Since introducing this utility vehicle in 2010, Ford has sold more than 150,000 C-Max vehicles in Europe.

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Ford C-Max pricing to undercut Toyota Prius V originally appeared on Autoblog on Thu, 17 May 2012 14:01:00 EST. Please see our terms for use of feeds.

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