British consumer research firm YouGov BrandIndex polls 5,000 adults every weekday to allocate a so-called buzz rating to some of the most important consumer brands in the world. The buzz rating of a brand can fluctuate wildly if, for example, a new product or service is announced. Let loose a piece of really good news and your buzz rating can hit 100 points. But negative news about a brand can send the buzz factor plummeting to minus 100 points. Sounds like TMZ-style ratings for corporations to
Buzz Hargrove isn't mincing words about his opinion of Chrysler LLC's strategy. Calling the decision to send the Magnum and Pacifica models out to pasture and cut shifts and jobs at the Brampton, Ontario plant "stupid," Hargrove has said the Canadian Auto Workers aren't interested in the type of concessions the UAW recently agreed to. While the UAW is allowing new hires to be given a lower pay level, as well as taking on a health care trust fund, the CAW will be having none of that, according to
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