Buick LaCrosse rebranded as Daewoo Alpheon in South Korea

Zach Bowman — Fri, 30 Apr 2010 12:59:00 EST

Filed under: Sedan, Luxury, South Korea, Daewoo

2011 Daewoo Alpheon - Click above for high-res image gallery

General Motors may be shying away from badge engineering here in the United States, but that doesn't mean the company is giving up its old ways in other parts of the world. Daewoo recently unveiled its new Alpheon sedan at the Busan International Motor Show in Korea, and the car is as identical as identical gets to the 2010 Buick LaCrosse we all know and love. The Korean automaker says that its newest luxury cruiser is "based on the same architecture" as the mid-size Buick, though we would be more inclined to say Xerox couldn't come up with a better copy.

Under the hood, Korean buyers will find the same mid-range 3.0-liter gasoline V6 that American buyers enjoy. As near as we can tell, the only significant difference is that the Tri-Crest badge has been ditched in favor of a Daewoo piece. At least they went that far.

The Alpheon/LaCrosse joined the debut of the Orlando MPV on stage at Busan. According to Daewoo, the sedan will hit dealers mid-way through this year. Hit the jump for the full press-release.

Gallery: 2011 Daewoo Alpheon

[Source: Daewoo]

Continue reading Buick LaCrosse rebranded as Daewoo Alpheon in South Korea

Buick LaCrosse rebranded as Daewoo Alpheon in South Korea originally appeared on Autoblog on Fri, 30 Apr 2010 12:59:00 EST. Please see our terms for use of feeds.

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Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Sam Abuelsamid — Thu, 29 Apr 2010 17:32:00 EST

Filed under: Marketing/Advertising, Chevrolet, GM, South Korea, Daewoo

Chevrolet Camaro goes to South Korea - Click above for high-res image

General Motors decided several years ago to begin heavily promoting Chevrolet as its global mainstream brand even in markets where its existing brands like Opel and Daewoo were a dominant force. Today, at the Busan Motor Show in South Korea, GM Daewoo president Mike Arcamone announced that the Camaro would lead the way in GM's efforts to market Chevrolet in South Korea.

For now at least Chevrolet and Daewoo-branded vehicles will coexist in the Korean market. However, while we were in China last week GM officials told us that the Daewoo brand, which has been somewhat tainted by past quality issues, would eventually be phased out in favor of Chevrolet. When the new Aveo launches next year it will likely be badged as a Chevrolet even though GM Daewoo is in charge of engineering the car.

[Source: General Motors]

Continue reading Pushing Back: GM expanding Chevrolet into Korea, Daewoo out

Pushing Back: GM expanding Chevrolet into Korea, Daewoo out originally appeared on Autoblog on Thu, 29 Apr 2010 17:32:00 EST. Please see our terms for use of feeds.

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