The unlikely story of how a brand that almost died has returned stronger than ever.
The Buick Reatta a design flop? That's what a University of Michigan professor told The Wall Street Journal recently. Really? The Reatta is the one car that he could find to pick on as an automotive design flop? Sure, the high-tech coupe was overweight and underpowered, overpriced and under-appreciated. But a design flop? I think most of us would agree there are uglier, slower, more poorly-made cars in the history of automobiles. Our Dan Roth even called it a Future Classic not too long ago.
I remember the one time I rode in a Buick Reatta. It was bright red and had a beige leather interior. Its notchy silhouette flashed up to the curb on alloy rims. There were three of us, and only two places. Being the smallest, I was nominated to slide around the parcel shelf behind the seats. The car was definitely flashy, but more like "real estate agent" flashy than "kick your ass" flashy. The GNX was covering the whoopin's for Buick at the time. The digital dash was a thing to behold for a te
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