By going after niches in the market that competitors aren't, Buick is forging its own path and finding success. A product like the Encore shows that there's value in taking a gamble on a segment early, and the brand is trying that again with the Cascada.
Ever since Opel brought out the Cascada convertible last year, rumors have been flying that Buick would offer it Stateside – much like it does with the Insignia-based Regal and the Astra-based Verano. And now we might have our best clue yet as to what Buick might call it.
The affordable four-seat convertible has become a largely forgotten genre in the States, especially with the death of the Chrysler 200 Convertible. Of course, there are still premium options from Audi, BMW and Mercedes-Benz – not to mention more overtly performance-oriented droptop pony cars from Chevrolet and Ford – but if you want an affordable cruiser, you're kind of out of luck. That may be about to change, however, with renewed rumors of the Opel Cascada (pictured above) making
It's difficult to overstate how significant the post-bankruptcy years have been for General Motors' Buick brand. Arguably the most improved American automaker, Buick has rounded out its range with an excellent compact in the Verano, a well-balanced midsizer in the Regal and a segment-busting mini-CUV, with the Encore.
Opel, General Motors' troubled German brand continues its quest to reinvent itself and find solid profitability. In the course of that metamorphosis, the company has a bit of good news/bad news today. The good news is, it will once again begin screwing together Buick models for the American market. The bad news, though, is that it's being shut down in yet another country, China.
General Motors has toyed with a variety of ways to sell Opel products outside of continental Europe, sending them to the UK as Vauxhall products, to Australia with Holden badges, and even back to North America as Saturn models. But these days, Opel has been cozying up to Buick. That's how models like the Insignia (rebadged as Regal) and Mokka (sold here as Encore) make their way to American showrooms, but it doesn't look like GM is about to stop there.