The Veyron is nearing the end of its production run, at the end of which Bugatti will have built only 450 examples. Of those, only 150 will be roadsters, and of those roadsters, even fewer will be the Vitesse version that combines the best attributes of the Grand Sport and Super Sport models. And with a virtually endless array of color choices, no two ever need be alike (safe for the Legend editions, each of which Bugatti will only build three examples). Yet certain examples have received extra-
Bugatti had plenty to showcase at Pebble Beach this year, unveiling not only the final Legend edition but also bringing the entire series together for one big happy family reunion at the same location where, one year ago, it presented the first such special edition. But those weren't the only special edition Veyrons on hand in Monterey this week.
Now nine years since its introduction, the Bugatti Veyron has given rise to more special editions than it has cylinders and turbochargers combined. But while the Veyron may be nearing the end of its production run with barely a few dozen left to go – Grand Sport and Vitesse roadsters all – Bugatti isn't quite done with the special editions.
To this year's Beijing Motor Show, Bugatti showed up with a special Veyron called Black Bess. It's the fifth in a series of six Legend editions that pay homage to a figure from the Alsatian marque's considerable history – in this case legendary French aviator Roland Garros. Now it's released a promo video showing off the stunning (if mechanically unaltered) black Vitesse roadster.
Say what you will about all the special editions Bugatti makes out of the Veyron. The fact of the matter is that they sell, and sell quickly. In fact, each of the four Legend editions to date – all of which have been limited to three examples, amounting to twelve cars – has sold out at prices hovering around the $3 million mark, helping Bugatti sell the last few dozen examples of the Veyron roadsters it has to build before the model is retired entirely. And you can bet this one will
While it wouldn't be fair to say it stumbled upon it, having invested unprecedented amounts to develop the Veyron in the first place, Bugatti has certainly arrived at a winning formula with its special editions. Take on the world's most expensive and desirable supercars, give it a special paintjob and name, and presto! You've got a multi-million-dollar prospect on your hands of which collectors just can't seem to get enough.
Remember when the Bugatti Veyron first came out? You'll have to go back the better part of a decade to 2005. People were taken aback by the million-dollar asking price. But now there are plenty of cars with price tags in the seven-figure range.
Bugatti is in the habit of recalling names from its storied history on the nameplates of its new models. The Veyron, after all, was named after Pierre, one of its most accomplished racing and test drivers. So, too, was the concept that preceded it named after Louis Chiron, another Bugatti racing driver of yore. And lately, the Alsatian marque has been reviving other names from its history with a series of special editions.
When Bugatti first introduced the Veyron, production was limited to just 300 coupes (including the original 16.4 and the Super Sport). Those were followed by an additional 150 roadsters (both Grand Sport and Vitesse), of which 100 have now been sold, leaving just 50 examples left before the Veyron finally roars off into the sunset.
It may be a bit of a stretch to find similarities between pianos and sportscars, but bear with us. Both are made to perform, both have pedals and wheels (albeit of radically different size), and both tend to cost around the same. Unless you're talking about a Bugatti, which would set you back more than any piano this side of a Bösendorfer with serious pedigree.
When Bugatti revealed the Jean-Pierre Wimille edition Veyron Vitesse at Pebble Beach last month, the automaker promised it would be just the first in a series of new special editions to follow in the Legends series. And now the Alsatian automaker has announced that it will be bringing the second to Frankfurt this week.