budgets


The World According to Lutz: fewer brands, more marketing

In a moment that makes us want to put on our most pensive face and say "Yes... that's profound...", Bob Lutz has said "It's really much better to have fewer brands, do it well and then market the hell out of them." Specifically, he's talking about the fact that a car like the Saturn Aura -- Saturn's take on the Chevy Malibu -- hasn't done nearly as well as the Malibu. So far this year the Aura trails the Malibu almost 3-to-1. Why? Because the Malibu got pushed out of the gate with a marketing budget somewhere over the $200 million mark, and the ... Read more →

No Content Style Defined.





Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

Featured Galleries

  • LA 2009: 2011 Chevrolet Cruze
  • Live: 2011 Cadillac CTS Coupe
  • 2011 Audi A8
  • 2011 Audi A8: Live from Miami
  • 2011 Chevrolet Cruze
  • 2011 BMW 5 Series sedan
  • Texas unveils new Vanity Plates
  • Spy Shots: Next-gen Buick Excelle for China
  • 2011 Cadillac CTS Coupe
  • Hyundai 2.4L Theta-II GDI
  • Ginetta G50EV and John Surtees at the Channel Tunnel
  • 2010 Toyota Land Cruiser
AOL Autos

Find Your Next Car

Resources

10 Most Searched Cars on AOL Autos

Autoblog Video

Autoblog Green

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum