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bryce g. hoffman

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    Book Review: Bryce G. Hoffman's new American Icon book on Ford [w/video]

    There is little question that Ford, under the leadership of CEO Alan Mulally, has perhaps never looked better in terms of product and financial stability. But it's been less than four years since the company's stock was hovering near $1.00 a share. The Ford family was making noise about selling ...

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    Report: Book: Ford secretly partnered with Toyota, Honda during economic crisis

    While the headline might seem shocking, given the circumstances of the 2009 global economic meltdown, it only makes sense. Ford's dealings with two of its biggest competitors were centered around mutual self-preservation in the form of trying to keep a beleaguered supplier base afloat, according to ...


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