British Petroleum (BP) is set to expand its Brazilian ethanol output with its full acquisition of biofuel firm Tropical BioEnergia S.A. Set to take effect immediately, BP will acquire the remaining 50 percent of Tropical BionEnergia from existing joint venture partners for $71 million.
British Petroleum's (BP) disastrous Gulf oil spill will forever be a part of our nation's gasoline-powered history. The oil giant is trying to introduce an improved ethanol that could assist us in weaning ourselves off of oil and making that spill a distant memory. Recently, BP teamed up with the University of Illinois, Lawrence Berkeley National Laboratory, the University of California at Berkeley, and Seoul National University to engineer a yeast strain that can simultaneously ferment two diff
Don't look now, but we're firmly entrenched in the final week of 2010. Which means, besides figuring out a way to return a few gifts, it's time to take a look back at the year that was. Here's one to get us started: What companies made the biggest blunders of 2010?
The exact amount of oil that is still spewing into the Gulf of Mexico from BP's broken tap is a number under some dispute, but the mess could be increasing at a rate of a million gallons a day. Or, as the WaPo put it, "roughly one Valdez spill every week." So, how much gasoline has been wasted by all that oil escaping into the ocean? One way to measure it is the way Green Car Reports did: by asking how many Toyota Prius hybrids would you need to sell to offset the loss? Their answer: almost a m
When a major public relations calamity strikes a large corporation. the situation can be addressed in multiple ways. The best approach is surely to address the problem quickly and effectively and rely on the public to recognize that you've done the right thing. Such a tactic worked remarkably well for Johnson & Johnson following the Tylenol poisoning incident in 1982. The other major approach is to obfuscate, spin and ultimately re-brand.
British consumer research firm YouGov BrandIndex polls 5,000 adults every weekday to allocate a so-called buzz rating to some of the most important consumer brands in the world. The buzz rating of a brand can fluctuate wildly if, for example, a new product or service is announced. Let loose a piece of really good news and your buzz rating can hit 100 points. But negative news about a brand can send the buzz factor plummeting to minus 100 points. Sounds like TMZ-style ratings for corporations to
The oil spill in the Gulf of Mexico is going from bad to worse. It seems only a week ago that we were told the mess wasn't all that bad, but now that oil is leaking out at a rate about five time faster than expected – up to 5,000 barrels of oil a day from three different leaks about a mile underwater – a lot of government officials like Louisiana Gov. Bobby Jindal and President Barack Obama are pushing for big help, fast. Jindal declared a state of emergency and the feds have sent a
British Petroleum (now known as simply BP) has found a way to dodge around a Great Lakes anti-pollution law. The law, written in 1970, set a limit on the amount of waste sludge and ammonia that could be dumped into Lake Michigan, as the level of pollution in the lake was getting way out of hand. A clause in the law stated that if a company was dumping at an amount under the limit, they could not increase their pollution, even if it was still under the primary limit.
Last Friday the covers were pulled off of a brand new gas station on the corner of Olympic and Robertson in L.A. Dubbed the Helios House by BP, the Frank Gehry-inspired structure is what the petroleum producer calls "a little better gas station," referring to the earth friendly features built into the structure. For instance, the pump palace is composed of recyclable uncoated stainless steel triangles, the rooftop is covered with 90 solar panels and collects rainwater to irrigate nearby fauna fl
BP recently announced the launch of a carbon offset program available to UK motorists called targetneutral. On the website, a driver can estimate his/her CO2 emissions and the cash value associated with its neutralization. Most people will find that the cost of offsetting their carbon emissions will be around £20 (about $38) per year.
A quick thrash of the calculator shows that £1 per liter works out to a sky-high $6.88 per U.S. gallon. This prediction comes from someone who knows whereof he speaks - Lord Browne, CEO of British Petroleum (pictured at right). In an interview with the BBC, Lord Browne said that prices could well pass the pound-per-liter benchmark if crude oil prices continue to rise, adding, "We're not passing anything like the complete effect of crude oil prices onto the consumer."