Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
It may be a spell before Chinese automakers are capable of turning out a globally competitive vehicle. That's the findings of a sprawling 200 page report by Bernstein Research. The group went through the trouble of purchasing two Chinese-made cars, importing them to Europe and disassembling them down to every last nut and bolt. The study also included in-depth interviews with CEOs at each of the major manufacturers, including Great Wall, Chery, Brilliance and SAIC among others. Researchers found
When Chinese automaker Brilliance wanted to invade The Continent, it chose Germany-based importer HSO Motors to introduce models like its BS4. Brilliance kept up its end of the agreement, shipping cars to HSO; HSO, however, couldn't get the cars sold, and a little more than a year into the partnership HSO has gone bankrupt.
With China assuming the mantle of the world's largest automotive market, China's domestic auto shows gain more importance as its products are increasingly being sold internationally. The Shanghai Auto Show opening on the 22nd of April is no exception and one of the reveals we'll be looking for is a new electric model by Brilliance Auto. Not a lot of details are known about the vehicle except that it is smaller than its popular Junjie (introduced to us as the BS4), but offers more power and is, n
With the pull out of Porsche, Suzuki, Mitsubishi, Ferrari, Land Rover and Rolls-Royce, Nissan and Infiniti from this year's Detroit Auto Show in January, there's a lot of empty space on the show floor of Cobo Hall that needs to be filled. Chinese automakers will be the direct beneficiary of everyone's lack of interest in Detroit, as both BYD Auto and Brilliance will be moved out of the basement, otherwise known as Michigan Hall, and onto the main floor of Cobo for the first time. They'll be occu
When we first heard about the Brilliance BS6 in mid-2007, we saw it spectacularly collapse in on itself as it was crashed into a barrier for a European test. Subsequently the Chinese automaker upgraded the structure and did somewhat better in a repeat test. Since then, Brilliance has continued working on the BS6 and is planning to reveal a hybrid version later this month at the Guangzhou auto show. China Car Times reports it will have a nickel hydrogen battery although that's probably a translat
Pininfarina is making its voice heard designs seen in China, with 30-percent of the company's business now being done with the Asian nation. At this month's Beijing Motor Show, two Chinese automakers will reveal three models designed and, in some cases, engineered by the Italian firm. What's more, all of the cars are meant to be sold in the European market, as well.
We've been hearing a lot lately about Chinese cars' impending arrival on our shores. According to what could be cooler heads -- or decoys! (insert maniacal laugh, here) -- that simply isn't the case. At a recent event in Detroit, China's ambassador to the U.S., Zhou Wenzhong, said Chinese carmakers can't even make enough cars for the Chinese, much less fulfill America's production needs.