In 1985, just nine months before the Yugo came to America, Yugo America CEO Malcolm Bricklin and second in command Tony Ciminera toured the Zastava plant in Kragujevac, Yugoslavia. This is where the Yugo 45, the crazy-cheap car Americans would come to know, love and then loathe, would be built and rebadged as the Yugo GV (Bricklin intended GV to stand for "great value," but he never bothered paying the ad firm to spread the word). Ciminera was horrified at what he saw.
Speaking in an interview with Robert Farago from The Truth About Cars, Malcolm Bricklin offered a few more details on his plans to convert existing vehicles from Chrysler and General Motors to hydrogen hybrids. To put it mildly, we remain unconvinced that the technology will work, but Bricklin once again asserts that he's got a working prototype and will show off a functioning vehicle with the technology in about 90 days.
Malcolm Bricklin surely has an interesting view of the American automotive industry after having successfully launched the Subaru brand in the United States. Bricklin then went on to create his own car company, one that manufactured less than 3,000 Bricklin SV-1 automobiles. Although this unsuccessful company went under, Bricklin pressed on, bringing in Fiat X1/9s and the automotive punchline that was the Yugo, itself an older Fiat design that was manufactured in Yugoslavia. Another failure, des
Before proceeding with this post you might want to peruse the interview I did with Malcolm Bricklin at the Detroit Auto Show. Are you ready? Good, let's proceed. First let me say I like the premise of Bricklin's idea. There are plenty of little entrepreneurs out their with ideas to build EVs and PHEVs. But as I've discussed here on numerous occasions, the auto industry is one of the most capital intensive in the world. There are a lot of really great cars on the road today that have set an extra
At the Detroit Auto Show today, Visionary Vehicles, the latest project from serial entrepreneur Malcolm Bricklin, made a big battery announcement. The company is teaming up with Electrovaya to develop a lithium ion battery pack for use in plug-in hybrid electric vehicles. The two companies are forming a joint-venture to design and build battery packs using Electrovaya's super-polymer technology.
Bricklin owners have got it good. What other group of enthusiasts can have the founder and chief designer of their cars come and hang out with them for a weekend? Bricklin owners can, and did. From July 18th through the 22nd, the central Massachusetts city of Leominster played host to a flock of these mid-seventies gullwing GTs, and they were joined by Herb Grasse, who designed the wedgy sports car, as well as Malcolm Bricklin himself. Thirty-some cars eventually rumbled around the region and ev
Malcolm Bricklin undoubtedly has a pretty opinion of himself and a shallow knowledge of automotive history. In a recent interview he talked about his plans to create a new Chinese manufactured luxury plug-in hybrid vehicle. He claims to be the only human in history to create a new car from the ground up twice, referencing Preston Tucker and John Delorean as previous entrepreneurs who only got one shot at building a new car company. What Bricklin and the BusinessWeek writer both seem to be unawar
Malcolm Bricklin's Visionary Vehicles announced Wednesday another delay in his plans to import Chinese-built cars to the U.S., this time to late 2008 or early 2009. Bricklin originally planned a U.S. launch of Chery automobiles in January 2007.
George Soros is said to be looking at investing $200M into Chinese automaker Chery to help its efforts in exporting low-cost vehicles to the United States. How this dovetails into Malcolm Bricklin's efforts to do the same with his Visionary Vehicles company is not yet clear; Bricklin is said to have confirmed the amount of the pending investment, but won't state the source of the money. Soros' fortune, earned mostly by currency speculation, is estimated at $7B, but we're not