Radar Tires has initiated a new charity campaign to fight breast cancer. The Mobilizing Hope campaign is aimed at stirring awareness through various channels, including the Ring of Hope project, which features a limited-edition pink sidewall tire. Based on the Radar Tires RPX900 all-season performance tire, the rubber will initially be available in two sizes: 195/60R15 and 205/55R16. Radar Tires says that those sizes will fit a variety of popular vehicles, including the Mini Cooper, Ford Focus,
Seeing ribbons on cars is nothing new. And we're not even talking about the gift-wrapping kind. We mean ribbons for causes, whether it's "support our troops" or "bring them home", or more often than not, in support of a cure for cancer. But while those are typically glued onto a car's trunk-lid or a truck's tailgate, Fiat and the Breast Cancer Research Foundation are taking things one step further with the 500 Pink Ribbon edition.
Colorado's specialty "Committed to a Cure" license plate was rolled out in 2005. According to the women behind it, the goal was to "create broad awareness about the breast cancer crusade," and Coloradans have paid $50 to put the plates on their cars. A recently passed bill in the Colorado Legislature will add another $25 to that fee, and that extra surcharge has compelled the current plate's designers to ask for it to be retired.
Ford is making the most of having a little bit of extra fat during these lean times by sharing its fortune with the Susan G. Komen Breast Cancer Foundation. If you test drive a Ford, Lincoln, or Mercury before June 1, Ford will give $20 to the foundation, up to $1,000,000. Dealers can match the contributions up to $1,000 per store, and you can choose which local Komen affiliate you would like to receive your donation.
Now that Rosie O'Donnell is joining the illustrious cast of The View, the increased star power will no doubt help Ford Motor Company raise the awareness of Warriors in Pink, which the automaker will promote in cooperation with the show. The fundraiser benefits the Susan G. Komen Breast Cancer Foundation, which has received over $87 million from Ford over the past 12 years, according to the automaker.
Breast cancer research fundraisers at the Susan G. Komen Foundation have teamed up with BMW of North America, and the group is looking for volunteer wheelmen (and women) for an upcoming Ultimate Drive event. Eighteen drivers will pilot specially-marked BMWs on a fifteen mile course, earning $1 per mile pledged by the German automaker. The fundraiser is slated for Thursday, March 30th, and will take place in Charleston, South Carolina.