Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like the return of the "Rabbit" name, that talking black Beetle, the "Find Your Fast," "Unpimp Mein Auto," "Meet the Volkswagens" and Brooke Shields hawking Routans.
With the charge that "today's dealer/factory model is a supremely inefficient system," Brandweek's Steve Miller has put together a 6-page report called "A Whole Lot of Questions" that wonders what would happen if the entire brick-and-mortar, kick-the-tires-and-sign-here institution were done away with.
- Most and least efficient car companies
- Fastest-depreciating cars in the United States
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