brands

Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their ...

Five years ago, CAR created a subway-style map of every major automaker, its brands and sub-brands, along with its technological partners, spin-offs and related relationships. It was enough to make our head explode, but ...

HOW MANY BRANDS ARE TOO MANY?With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really ...

So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the ...

Could there be some dissension among the General’s troops?Apparently GM’s best selling and strongest brand, Chevrolet, has been having issues with its plastic clad sibling, Saturn, for years. Chevrolet dealers complain on the resources “wasted” on Saturn, which has been ...