brands

"Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant. If you've been reading De Lorenzo's stuff for any length of time, you've probably heard all ...

In the latest release of its BrandZ Top 100 Most Valuable Global Brands study, market researchers Milward Brown have given BMW the highest ranking of any carmaker, according to Automotive News. Toyota – last year's winner – finished second, followed by Mercedes-Benz, Honda and Nissan, ...

Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their ...

Five years ago, CAR created a subway-style map of every major automaker, its brands and sub-brands, along with its technological partners, spin-offs and related relationships. It was enough to make our head explode, but ...

With gas prices soaring and SUV sales sinking, General Motors just put its HUMMER brand under "strategic review." That's generally the term used when a company is getting ready to dump a brand. And that begs the question, how many brands does a car company really need? There are a number of ...

So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the ...

Could there be some dissension among the General’s troops?Apparently GM’s best selling and strongest brand, Chevrolet, has been having issues with its plastic clad sibling, Saturn, for years. Chevrolet dealers complain on the resources “wasted” on Saturn, which has been ...