The love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.
In the latest release of its BrandZ Top 100 Most Valuable Global Brands study, market researchers Milward Brown have given BMW the highest ranking of any carmaker, according to Automotive News. Toyota – last year's winner – finished second, followed by Mercedes-Benz, Honda and Nissan, according to the report.
Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list.
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud. For instance, one of the biggest words on the Ferrari page is "red," while one of the (many) smallest words is "viagra."
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