branding

Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), computers, a home gym... and now, headphones and iPod speaker docks. This new deal with Logic3 features six ...

The Range Rover Evoque will be priced somewhere around $45,000. That would be about $8,500 more expensive than a Land Rover LR2 and about $3,500 less expensive than an LR4. But the Evoque's full name is technically the Land ...

Another day, another Ferrari Store opening somewhere in the world. Right? Maybe so – the company has proven particularly adept at capitalizing on its brand identity with a staggering ...

When Kia Motors unveiled its EcoDynamics sub-brand at last year's Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly ...

Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in ...

Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...

As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high ...

General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around – there are fifteen pages of responses on the Tell Fritz site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising ...

GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends for the new Camaro, and now the spy drama "Burn Notice," on USA Network, has done something of the ...

Click above to view more images of the Tata Nano Fiat and Tata already have a joint venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat are looking at an agreement to sell the Tata Nano outside of India in markets where Fiat has a strong ...