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branding

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    Official: Ferrari posts record profits on restricted volume
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    Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in ...

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    Official: Cadillac partners with Saks Fifth Avenue for limited-edition ELR
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    There's no softening the blow with this one – this is the limited edition 2014 Cadillac ELR Saks Fifth Avenue Edition, and it costs $89,500, including $995 for destination. The special model, limited to just 100 units, is part of a holiday season collaboration between Cadillac and luxury ...

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    Study: Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
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    Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which ...

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    Official: Lexus to open stores with branded accessories [w/video]
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    Trying to build a boutique buying atmosphere with a large-volume premium brand isn't easy, but Lexus is attempting to do just that by introducing its new Intersect By Lexus dealership experience. This aspect of Lexus retailing has nothing to do with cars and everything to do with luxury lifestyle ...

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    Report: Ford trademarks "Black Label" for Lincoln
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    Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own? Parent company Ford trademarked the phrase ...

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    Report: Autoextremist offers up unvarnished Brand Image Meter
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    "Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant. If you've been reading De Lorenzo's stuff for any length of time, you've probably heard all ...

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    Rumormill: Mercedes prepares to overhaul its confusing naming structure
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    When it comes to German luxury vehicles, it's always the same old story: BMW and Mercedes-Benz duking it out for first place, with Audi gaining ground while locking down third. So why should it be any different when it comes to naming conventions? BMW has clearly taken the lead for which car ...

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    Ferrari branding expands again, now includes headphones
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    Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), computers, a home gym... and now, headphones and iPod speaker docks. This new deal with Logic3 features six ...

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    Land Rover says Range Rover branding is "in flux right now"
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    Land Rover Range Rover Evoque - Click above for high-res image gallery
    The Range Rover Evoque will be priced somewhere around $45,000. That would be about $8,500 more expensive than a Land Rover LR2 and about $3,500 less expensive than an LR4. But the Evoque's full name is technically the Land ...

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    Ferrari opens its first Pit Stop store in a volcano
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    Grand Opening of the Ferrari Pit Store store at Vulcano Buono – Click above for high-res image gallery
    Another day, another Ferrari Store opening somewhere in the world. Right? Maybe so – the company has proven particularly adept at capitalizing on its brand identity with a staggering ...

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    Kia axes plan for EcoDynamics branding in U.S.
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    Kia Forte EcoDynamics LPI Hybrid – Click above for high-res image gallery
    When Kia Motors unveiled its EcoDynamics sub-brand at last year's Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly ...

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    Report: Kia may lose names, use numbers for future models
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    Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in ...

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    REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]
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    New Jeep spot - click above to view commercial
    Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...

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    REPORT: Cadillac quietly unveils new, old-look logo
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    As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high ...

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    REPORT: The Blake Project offers $100k worth of free brand consultancy to GM
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    General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around – there are fifteen pages of responses on the Tell Fritz site alone, and those are just the questions the GM CEO has answered. Add the company's recent advertising ...

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    REPORT: Saab, USA snag 500,000 players with Burn Notice online game
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    GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends for the new Camaro, and now the spy drama "Burn Notice," on USA Network, has done something of the ...

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    Tata Nano may be branded a Fiat in overseas markets
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    Click above to view more images of the Tata Nano Fiat and Tata already have a joint venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat are looking at an agreement to sell the Tata Nano outside of India in markets where Fiat has a strong ...

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    Hyundai pushing dealers upmarket abroad
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    Hyundai is shaking its money makers, spending €60 million to upgrade its dealer network in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least €24,000 on improving their facilities, with matching funds coming from both distributors and the ...

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    Kelley Blue Book hands out 2008 Brand Image Awards
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    Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand ...

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    Ford committed to Mercury brand, not to new Mercury products
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    Not long ago here on Autoblog we wondered, what exactly is the point of the Mercury brand? As it turns out, dealers have nearly the same question, and they aren't getting any clear, compelling answers. At the Chicago Auto Show, Ford's Group Vice President Jim Farley said "Its role is changing, but ...

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