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branding

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    Report: Ford trademarks "Black Label" for Lincoln
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    Bentley has offered Black Label cars (as well as Red and Green Label), Mercedes-Benz has Black Series, Audi and Porsche have Black Editions. Seeking a pass into the true luxury club, could Lincoln soon have a line of Black Label cars to call its own? Parent company Ford trademarked the phrase ...

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    Report: Autoextremist offers up unvarnished Brand Image Meter
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    "Hot. Cold. Neutral. Pathetic." Those are the four brand descriptors professional Detroit auto industry provocateur Peter De Lorenzo applies to 40 major automotive brands in his latest Autoextremist rant. If you've been reading De Lorenzo's stuff for any length of time, you've probably heard all ...

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    Rumormill: Mercedes prepares to overhaul its confusing naming structure
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    When it comes to German luxury vehicles, it's always the same old story: BMW and Mercedes-Benz duking it out for first place, with Audi gaining ground while locking down third. So why should it be any different when it comes to naming conventions? BMW has clearly taken the lead for which car ...

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    Ferrari branding expands again, now includes headphones
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    Ferrari isn't shy about slapping its logo on just about anything it thinks it can sell to fans that will never be able to afford one of its cars. We've seen phones (plenty of them), computers, a home gym... and now, headphones and iPod speaker docks. This new deal with Logic3 features six ...

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    Land Rover says Range Rover branding is "in flux right now"
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    Land Rover Range Rover Evoque - Click above for high-res image gallery
    The Range Rover Evoque will be priced somewhere around $45,000. That would be about $8,500 more expensive than a Land Rover LR2 and about $3,500 less expensive than an LR4. But the Evoque's full name is technically the Land ...

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    Ferrari opens its first Pit Stop store in a volcano
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    Grand Opening of the Ferrari Pit Store store at Vulcano Buono – Click above for high-res image gallery
    Another day, another Ferrari Store opening somewhere in the world. Right? Maybe so – the company has proven particularly adept at capitalizing on its brand identity with a staggering ...

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    Kia axes plan for EcoDynamics branding in U.S.
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    Kia Forte EcoDynamics LPI Hybrid – Click above for high-res image gallery
    When Kia Motors unveiled its EcoDynamics sub-brand at last year's Frankfurt Motor Show, the company claimed its new badge would begin to appear on U.S.-bound models soon. In fact, Kia promised that its eco-friendly ...

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    Report: Kia may lose names, use numbers for future models
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    Would a Kia Forte by any other name smell as sweet, if the name were K3 and those judging the smell were American buyers? That's the question Kia executive are mulling as they decide whether to switch to alphanumeric model designations in the U.S. Some of the company's cars that go by names in ...

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    REPORT: Chrysler dealers unhappy over new ads, want regional marketing spending restored [w/VIDEO]
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    New Jeep spot - click above to view commercial
    Spend any time in the advertising business, and you'll see this kind of struggle. So called "high-concept" advertising is what tends to be what consumers emotionally engage with and remember. Usually, only big brands with a national presence and lots ...

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    REPORT: Cadillac quietly unveils new, old-look logo
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    As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high ...

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