branding


REPORT: Cadillac quietly unveils new, old-look logo

As with its model line, Cadillac has performed surgery on its logo. The previous logo, at right, was a sleek bit of matte color and metal unveiled in 1999 as a result of Cadillac wanting a new icon to represent its "art & science" campaign. The aim was "to combine suggestions of high technology and elegance through faceted shapes-inspired by the stealth fighter and by gemstones." Sure. The new logo cranks up the texture effect on the wreath, adds texture inside the crest, and plays up the embossing and light effects of the crest ... Read more →

REPORT: The Blake Project offers $100k worth of free brand consultancy to GM Jonathon Ramsey

General Motors is probably swimming in ideas and getting another thousand offers every day on how to turn the company around – there are fifteen pages of responses on the Tell Fritz site ...

REPORT: Saab, USA snag 500,000 players with Burn Notice online game Jonathon Ramsey

GM has been heavy in the entertainment sponsorship game, with a variety of scripted programs, award shows, and movies at some point being tied to GM product. Bumblebee has undoubtedly paid dividends ...

Tata Nano may be branded a Fiat in overseas markets Jonathon Ramsey

Click above to view more images of the Tata Nano Fiat and Tata already have a joint venture to distribute commercial vehicles. If they can do the big stuff, why not the little stuff? Tata and Fiat ...

Hyundai pushing dealers upmarket abroad Jonathon Ramsey

Hyundai is shaking its money makers, spending €60 million to upgrade its dealer network in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least ...

Kelley Blue Book hands out 2008 Brand Image Awards 1 year ago on Autoblog

Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand ...

Ford committed to Mercury brand, not to new Mercury products 1 year ago on Autoblog

Not long ago here on Autoblog we wondered, what exactly is the point of the Mercury brand? As it turns out, dealers have nearly the same question, and they aren't getting any clear, compelling answers. At the Chicago Auto Show, Ford's Group Vice President Jim Farley said "Its role is changing, but ...

Ron Paul racing for NASCAR vote? 1 year ago on Autoblog

The stupendous amounts of money being spent on the presidential race have got supporters of non-front-running candidates coming up with novel ways to keep up the fight. Aficionados of Republican candidate Ron Paul have created Ron Paul Racing, a web site gathering pledges to brand a NASCAR car ...

Size matters when it comes to pickup logos 1 year ago on Autoblog

Some crowds are worried about speed, some about interior volume, some about the number of cupholders. The pickup truck crowd has a tendency to be concerned with size, so the automakers give them what they want. And in this case, it's bigger and bigger logos. Kicking Tires took the real estate ...

Sticking to its consonants: Lincoln to continue alphabet soup 1 year ago on Autoblog

When the new Lincoln MKS arrives next summer, it will join the MKZ and MKX. And then those three will be joined by another MK-something, perhaps a large Lincoln crossover based on the Ford Flex, to arrive in 2009. More than once we have written MKZ when we were referring to the MKS. More than one ...

Ferrari and Acer team up on PDA 2 years ago on Autoblog

A Ferrari PDA. Joy of joys. People still use these things? If you must have one more thing strapped to your belt or stuffed in your pocket, might as well get the one with the Prancing Horse. That way, when everyone else pulls out their toys and starts twiddling as a way to avoid human interaction, ...

Ferrari Gives Dany Bahar Wings 2 years ago on Autoblog

As if Ferrari needed any help promoting its brand, they've gone and hired Dany Bahar. During his tenure at Red Bull, the intrepid Turk transformed the energy drink company from a simple sponsor into team owners, first acquiring Red Bull Racing from Ford when Jaguar's F1 team went bust, then going in ...

McLaren joins the branding race with new recruit 2 years ago on Autoblog

McLaren is always chasing after Ferrari. They've chased after them on the track for decades, and sometimes they catch up. They've chased them on the road, trouncing the F40 with the McLaren F1 supercar, but missing the mark somewhat with the SLR. But in the modern era where racing is only half of ...

Wall Street Journal weighs in on alphanumeric naming 3 years ago on Autoblog

The Wall Street Journal has finally picked up on the increasingly popular (and entropic) automotive trend that is alphanumeric naming. Writer Gina Chon is less than complementary about the whole business of going from actual word-based name to strings of numbers and letters, going to great lengths ...






Autoblog Podcast #153: With Phil Berg

Phil Berg puts his reputation on the line and hangs with the podcast crew.

 
 

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