brand

Do you know where babies cars come from? Anderson Analytics took a survey of 1,000 college students from more than 375 universities and discovered that many of them don't. A third of the respondents thought Lexus was American. More than half of them thought Hyundai was Japanese, and at the same ...

Bandwagons are for jumping on, and this one's carrying laptop computers branded by automakers. Ferrari's was among the first, then Lamborghini jumped on board, and more recently we've seen Koenigsegg and Maybach follow suit. Not to be left out, reports are surfacing that BMW has teamed up with ...

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial ...

Hyundai's product line-up has been both steadily improving and moving up-market, first with the launch of the Veracruz luxury SUV and now with the announcement of the upcoming Genesis RWD V8 luxury sedan. The emergence of the premium Hyundais has lead to industry speculation that the burgeoning ...

Having unique character might be good for enthusiasts, but it's not so good for the bottom line, and Martin Winterkorn is more concerned about the latter. That's why the CEO of Volkswagen AG is planning on remaking its struggling Seat brand in a new mold. Although not offered in the North American ...

Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and ...

The Toyota Camry is one of the most successful cars in the U.S., having outsold all other sedans since 1997. But can it sustain its crown? Ted Evanoff of the Indianapolis Star writes that the vehicle may be suffering an image problem. "Younger people see the Camry as an older person's car,'' ...

The Jeep Compass, arguably the 2006 North American International Auto Show's leading whipping boy has been outed (along with company's upcoming Patriot twin) by James Healey at the USA Today as potentially damaging brand extensions. The two vehicles are based on the DaimlerChrysler's ...