Interbrand uses a number of criteria to rank the world's top global, profitable, publicly-held brands – "global" meaning they operate on at least three continents, derive at least 30% of their income outside of their home market and no single market accounts for more than 50% of their income. Some of those stipulations are why you won't find companies like Mars or The BBC or even Wal-Mart on the list.
General Motors is closing down its Opel plant in Antwerp, and forfeiting up to €500 million (about $707 million) in aid the Flemish government had promised if the operation had remained open. The action is expected to take place over the next few months. Shutting down Antwerp is just one part of GM's restructuring program for its European operations - underway for a year now. All told, the automaker estimates it will have to cut 8,300 jobs, including 4,000 in Germany alone. According to GM,
Hyundai is shaking its money makers, spending €60 million to upgrade its dealer network in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least €24,000 on improving their facilities, with matching funds coming from both distributors and the parent company.
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud. For instance, one of the biggest words on the Ferrari page is "red," while one of the (many) smallest words is "viagra."
Brand revival has become a hot trend in the automotive industry, but while European marques like MINI, Maybach, Bugatti and Spyker have returned to the limelight, American automakers have yet to climb on board. According to this Brandjunkie survey conducted by Interbrand's website brandchannel.com, the public most wants to see the retired American auto marques Oldsmobile and Studebaker revived. The gone-but-not-forgotten car brands follow names like Pan Am and Atari on the list, which also happe
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It doesn't seem to matter how good the car is, or how swanky the new $10-million-a-pop showroom is, once an Altezza, always an Altezza, and paying 20 percent more for the same car with a different logo is right
Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand starts to get a negative image, it can take years to overcome that bad stigma -- just ask Ford. So, with all of this in mind, Kelley Blue Book has announced the winners of its 2008 Brand Image Awards,
When I (an American) think about the Lexus brand, the first thing that comes to mind is not its hybrid option. In Europe, it seems Lexus and hybrid are synonymous because a Lexus official told the BBC, "Hybrid is Lexus brand defining technology." We have written about the increasing Lexus hybrid sales in Europe over the years and even the shocker that hybrid Lexus vehicles were outselling the gas versions 4-to-1 in Europe. Sainsbury's chief executive, Justin King, gave up his Maserati Quattropor
In an interview with Automotive News, BMW sales and marketing director Stefan Krause says "we cannot take the blue out of BMW and change it to green. ...Maybe we could add a fourth brand." The Automotive News article is called BMW: We may need a 'green' brand (Subscription required). Reuters says BMW's reasoning for creating a new green brand is lower average CO2 emissions in the face of increasing regulations.
When you've got a name as well established as Jeep, you hardly need to sell vehicles to turn a profit. You can get the Jeep name on all sorts of consumer merchandise, from a butched-up umbrella stroller to clothes and even bedding. There are more licensed products on the way, a few even making some kind of sense to tie into the Jeep brand. You will soon be able to park your Wrangler in a garage painted top to bottom, from walls to slab, with official Jeep colors. Not near home? A Jeep-branded GP
Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and when the new 750E "Rong Wei" (Chinese for "glorious power") is unveiled at the Beijing Auto Show in November it will be called the Roewe 750E. Hmm... kind of sounds like Roewe-ver, no?
Camry is one of the most successful cars in the U.S., having outsold all other sedans since 1997. But can it sustain
its crown? Ted Evanoff of the Indianapolis Star writes that the vehicle may be suffering an image problem.