brand


Hyundai pushing dealers upmarket abroad

Hyundai is shaking its money makers, spending €60 million to upgrade its dealer network in Germany, France, Italy, Spain, and the United Kingdom. Each of 2,500 dealers will spend at least €24,000 on improving their facilities, with matching funds coming from both distributors and the parent company. The plan is called Mission Q, and it has several objectives: upgrade the dealer experience, increase customer loyalty, and move the brand away from being considered solely for value or low cost. Hyundai wants "people to think of Hyundai as ... Read more →

We say BMW, you say... Jonathon Ramsey

So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi ...

Survey: Bring back Oldsmobile, Studebaker Noah Joseph

Brand revival has become a hot trend in the automotive industry, but while European marques like MINI, Maybach, Bugatti and Spyker have returned to the limelight, American automakers have yet to climb ...

Lexus brand isn't flying in Toyota's home market Dan Roth

In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, ...

Kelley Blue Book hands out 2008 Brand Image Awards Jeremy Korzeniewski

Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic ...

Jeep ready to paint your house red 2 years ago on Autoblog

When you've got a name as well established as Jeep, you hardly need to sell vehicles to turn a profit. You can get the Jeep name on all sorts of consumer merchandise, from a butched-up umbrella stroller to clothes and even bedding. There are more licensed products on the way, a few even making some ...

Does BMW want more babies? 2 years ago on Autoblog

BMW is expected to release its new corporate strategy later this year, and when it does, it might include expanding to swallow up some more brands. What those brands might be has not been revealed, although reports indicate that the Bavarian automaker could be looking to take over Volvo cars from ...

These kids today: college students think Volvo is German and Land Rover is American... 2 years ago on Autoblog

Do you know where babies cars come from? Anderson Analytics took a survey of 1,000 college students from more than 375 universities and discovered that many of them don't. A third of the respondents thought Lexus was American. More than half of them thought Hyundai was Japanese, and at the same ...

BMW gets in on the laptop action with Acer 2 years ago on Autoblog

Bandwagons are for jumping on, and this one's carrying laptop computers branded by automakers. Ferrari's was among the first, then Lamborghini jumped on board, and more recently we've seen Koenigsegg and Maybach follow suit. Not to be left out, reports are surfacing that BMW has teamed up with Acer ...

Fiat Light Commercial Vehicles goes Professional 2 years ago on Autoblog

It's been a period of big changes for Fiat's commercial truck division recently. First the brand gained independent incorporation in the restructuring of the Fiat Group, and now the division is getting a new name and image. What was incorporated just a few months ago as Fiat Light Commercial ...

Watch out, Lexus: Hyundai considering premium brand 2 years ago on Autoblog

Hyundai's product line-up has been both steadily improving and moving up-market, first with the launch of the Veracruz luxury SUV and now with the announcement of the upcoming Genesis RWD V8 luxury sedan. The emergence of the premium Hyundais has lead to industry speculation that the burgeoning ...

New strategy for Seat appeals to wider base 2 years ago on Autoblog

Having unique character might be good for enthusiasts, but it's not so good for the bottom line, and Martin Winterkorn is more concerned about the latter. That's why the CEO of Volkswagen AG is planning on remaking its struggling Seat brand in a new mold. Although not offered in the North American ...

SAIC launching new brand without Rover name 3 years ago on Autoblog

Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and ...

Is Camry the new 'old folks' car? 3 years ago on Autoblog

The Toyota Camry is one of the most successful cars in the U.S., having outsold all other sedans since 1997. But can it sustain its crown? Ted Evanoff of the Indianapolis Star writes that the vehicle may be suffering an image problem. "Younger people see the Camry as an older person's car,'' ...

Editorial: Will DCX's move taking Jeep 'out of the woods' dilute the brand? 3 years ago on Autoblog

The Jeep Compass, arguably the 2006 North American International Auto Show's leading whipping boy has been outed (along with company's upcoming Patriot twin) by James Healey at the USA Today as potentially damaging brand extensions. The two vehicles are based on the DaimlerChrysler's ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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