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brand value

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    Study: Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
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    Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which ...

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    Report: Automakers show resilience in 2011 Best Global Brands report
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    Automakers fared extremely well in Interbrands' Best Global Brands 2011 Report. The study, which ranks the financial strength of all kinds of brands around the world, was topped by Coca-Cola, IBM, Microsoft, Google and General Electric. Most automakers either held fast or moved up in the top ...

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    Study: BMW replaces Toyota as world's most valuable automaker
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    According to a report from Automotive News, BMW has managed to replace Toyota as the world's most valuable car marque, even though the German automaker saw its brand's worth decline last year. The article sites a study by Millward Brown called the BrandZ Top 100. On the heels of Toyota's recent ...

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