Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Automakers fared extremely well in Interbrands' Best Global Brands 2011 Report. The study, which ranks the financial strength of all kinds of brands around the world, was topped by Coca-Cola, IBM, Microsoft, Google and General Electric. Most automakers either held fast or moved up in the top 100, with the exception of Ferrari, which fell from 91 to 99. Despite having a rough row to hoe these last two years, Toyota still leads the automaker pack on the list, sitting tight this year at number 11,
According to a report from Automotive News, BMW has managed to replace Toyota as the world's most valuable car marque, even though the German automaker saw its brand's worth decline last year. The article sites a study by Millward Brown called the BrandZ Top 100. On the heels of Toyota's recent recall troubles, the company's value declined by 27 percent to a shade under $21.8 billion. Meanwhile, the BMW drop was much less at just nine percent, putting its total value at $21.8 billion even.
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