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So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud. For instance, one of the biggest words on the Ferrari page is "red," while one of the (many) smallest words is "viagra."

Generic descriptors seem to take the biggest places for all of the brands (browse them here) and some of the small words make you wonder -- like "pirate" for BMW. Yet there are some other intriguing middle-sized words that could make you ask, "Is that what more than one person thinks when they see me?" BMW owners should take note that many people apparently see you all as a-holes (NSFW-ish), though take heart that no brand is sacred from this swarm attack. Thanks for the tip, Alex!

[Source: Brandtags]

We say BMW, you say... originally appeared on Autoblog on Mon, 19 May 2008 14:56:00 EST. Please see our terms for use of feeds.

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