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brand perception

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    Report: Kia's brand perception still painfully lags behind reality

    I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really ...

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    Study: Ford bumped by Amazon in best-perceived brand list

    Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ...

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    Study: Ford tops mid-year ranking of brands in the US

    YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top ...

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    Ford nearly overtakes Toyota in Consumer Reports Brand Perception Survey

    Consumer Reports has just released its latest brand perception study, and for the first time, Ford seems to be giving Toyota a run for its money. According to CR, the two brands are nearly tied up, though Ford has edged ahead in categories like safety, quality and value. The Blue Oval has been ...

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    Has Toyota's brand perception eroded below that of Hummer? At least one survey thinks so

    Those of you who are still following our ongoing coverage of the Toyota recall saga already know that the Japanese automaker has taken a direct blow to the chin when it comes to consumer perception. But just how low has Toyota sunk? Naturally, that depends on who you ask and on how much weight ...

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    Toyota tops in CR brand perception study, Subaru, Ford, Chevy make gains

    Consumer Reports 2010 Car Brand Perception Survey results just published
    After one of the worst years ever for the auto industry, which automakers do you think came out of 2009 with an unsullied reputation? Consumer Reports just published its 2010 Car Brand Perception Survey and the results are a ...


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