brand loyalty

After dealing with flailing global economies, numerous recalls and safety allegations and then the depleted inventory from the devastating earthquake and tsunami in Japan, Experian Automotive says that Toyota is finally back on top when it comes to consumer loyalty in the US. Toyota edged out ...

Do you love your car? Like, really love your car? How about your iPhone? According to Forbes, a group called New Media Metrics has a way to quantify just how much you adore your devices, and how that emotional connection determines your purchasing behavior. The metric is called Leveraging ...

News flash: trucks are popular in the U.S. and subcompacts aren't. While most of the customer loyalty stats we generally hear about are focused on brands, Inside Line recently did a study tracking how loyal customers are to a particular vehicle segment by tracking which vehicles customers trade ...

Polk has handed out its annual Automotive Loyalty Award for 2011, and Ford walked away with a total of six honors, including two of the highest. The Dearborn-based automaker took home the top nod in both the Overall Loyalty to Manufacturer award as well as the Overall Loyalty to Make award ...

Hyundai is continuing its climb to the top. Kelley Blue Book has declared that the Korean manufacturer has beat out Honda, Toyota, Ford and Subaru in customer loyalty. According to data gathered from online sales at its KBB.com website, a total of 52.3 percent of Hyundai owners researched another ...

The Wall Street Journal is reporting that General Motors has been unable to hold onto the loyalty of new car shoppers who formerly owned vehicles from one of the automakers now-defunct brands. Hummer, Pontiac and Saturn owners are now turning outside of the GM family for their new ...

Hyundai has been on an extended roll these last few years, and car buyers have apparently noticed. The Korean automaker's sales have been steadily climbing, and new products like the Sonata and Elantra only help matters. ...

So, you've found a car that catches your eye. It's attractive, has the features you want and is priced within your budget. Slam dunk, right? Perhaps, but a recent telephone survey administered by Consumer Reports proves that a number of additional factors can affect the decision to purchase a new ...

Consumer Reports' latest survey results are another ding for Toyota. While Honda and Ford have made gains in brand loyalty, Toyota's brand loyalty among consumers has dipped 13 percent, causing it to fall from the top position it held at the end of 2009. Honda is in first place now, with 68 ...

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from ...