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brand image

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    Kelley Blue Book hands out 2008 Brand Image Awards
    1206131340

    Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand ...

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