Have you ever stumbled across a product you liked so much that you became something of a fanboy/girl, even though you couldn't quite justify getting one for yourself? Such is the predicament Harry Mallin found himself in after stumbling upon the Brammo Enertia on the internet one day.
Say you're in the market for an electric motorcycle but you don't like the modern styling of a Zero S or a Brammo Enertia. Or maybe you do, but some jerk who works in your office already has one. Well, now you can get a modern electric bike that looks like anything but. Check out custom bike designer James Hammarhead's cafe racer-inspired Volta 102.
The 2010 Edison awards were announced last week and General Motors, Tata and Brammo were all winners for transportation related innovations. GM received a silver Edison award for one of the most useful new features added to its Onstar telematics system last year: the stolen vehicle slowdown that allows the Onstar operators to remotely cut the engine power of a vehicle that has been reported stolen avoiding high speed chases.
The Brammo Enertia has attempted a few things no other electric motorcycle ever has. It's turned the traditional sales model on its head by way of gaining distribution through the electronics retailer Best Buy rather than motorcycle shops. It's gone on a lengthy road trip in a quest to reach an audience with the POTUS. It (with a few modifications) placed 3rd in the Isle of Man TTXGP race last summer. Now comes word that the commuter powercycle may be going kung fu fighting.
Just because an electric bicycle gives off zero tailpipe emissions and does its part to save the planet doesn't mean it's going to protect the rider. A friend of a Wired reporter recently bought a Brammo Enertia ebike in Oregon and began a cross-country trip back to Atlanta. The rider, Nathan Abbott, knew that it would be a tough ride – the bike's range is a paltry 40 miles and the entire trip was 3,800 miles. Not exactly an easy journey, but he learned one thing early on:
After retracing the Detroit-to-DC bailout-begging route taken earlier this year by auto execs, two intrepid souls dispatched by electric motorcycle maker Brammo have finally successfully accomplished their "Shocking Barack" mission. Sort of. While the dream of personally presenting the POTUS on the White House lawn with a slightly used Enertia powercycle bearing a lovingly-painted "Yes We Can" motto and an American flag may have fallen somewhat short, the pair has opted for a plan B C D E that c
What, exactly, is an Anti-Scooter? Well, that's a really good question, and we wish we had a good answer for you. Instead, all we have is rumor and innuendo... but that'll have to do for now. According to our friends at Asphalt and Rubber, Brammo is getting ready to launch its second two-wheeled electric vehicle, and it's known internally as the Anti-Scooter.
As we wait (and wait) for the Enertia electric motorcycle to show up at Best Buy, the Brammo universe is (also) showing no signs of inertia. While it seems to have covered its funding and distribution bases, the company behind the machine has, besides competing in the TTXGP, been working on the marketing they hope will drive sales of their commuter bike. Being a somewhat innovative company they took an unconventional approach and acquired the talents of 38 interns from noted advertising firm Cri
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