bp ultimate


BP launches $16-a-gallon fuel!

In what must be one of the most ill-timed product launches in history, British Petroleum has chosen a time of record pump prices to launch a new brand of ultra-premium fuel that retails for nearly $20 a gallon in the U.K. (that's about $16.32 per U.S. gallon). BP's new Ultimate 102 boasts an octane rating of - you guessed it - 102, and is made in limited quantities by BP's Specialty Fuels Technology Centre, using the same techniques used to craft Formula 1 race fuel. What's the point? The high-octane fuel typically boosts power output on modern ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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