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27GM files trademark application for 'Chevy Bolt'

Move over Chevy Volt, a little brother could possibly be on the way.

822014 Chevy Camaro Z/28 is so slick it gets a Flowtie

When you see a golden bowtie, you know you're looking at a Chevrolet. And that's completely by design. First introduced way back in 1913, the famed Bowtie has gone through several permutations, but it's never quite been modified like it has for the new Chevy Camaro Z/28. Instead of a solid bow, as we've become accustomed to seeing, the Z/28's Bowtie is hollow.

14Holden to maintain its identity within GM

Unbeknownst to us, observers of Holden, General Motors' Australian subsidiary that has helped The General make some of its finest product, have wondered if the austral brand's identity would get swallowed up in the push to create a cohesive, global Chevrolet. Three products headed to the antipodes have aroused the question: although the Colorado pickup (pictured in Holden concept form) and SUV wear Holden badges, both have the Chevrolet twin-bar grille, and the Holden Volt has the twin-bar grill

110How Chevrolet decided on its iconic Bowtie logo

The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told.

26Bowtie pool shows off homeowner's love of Chevrolet

We've seen some pretty extreme brand loyalty over the years. Plenty of die-hard folk stroll into a tattoo parlor and walk out with their favorite make inked into their skin, but it takes something completely different to have your home's swimming pool crafted after an automaker's logo. That's exactly what this Missouri homeowner did, and if you've got a penchant for Chevrolet and a cool $6.8 million lying around, you could call the property your very own. The single-family, 18-room dwelling sits

119Report: General Motors wants to snuff out "Chevy" nickname [w/poll]

Folks, there are bad ideas, and there ones that are legendary in their badness. Unfortunately for General Motors, it would appear that the automaker may very well be lobbying for its own wing in the Dumb Idea Hall of Fame. The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called br

30All-singing, all-dancing car emblems warp our fragile little minds [w/video]

Dance, Mustang! Dance! – Click above to watch the video after the break

33Reader Spy: Are you a new tuner Pontiac Firebird homage, the Chevy Camaro Z28, or something else?

Mystery Chevrolet Camaro-based prototype – click above for high-res gallery

51REPORT: Chevrolet's Camaro convertible delayed, Z28 facing cancellation

Chevrolet Camaro Convertible Concept - Click above for a high-res gallery

27Weekend Photo Fun: Adventures in re-branding

Click image to enlarge and see the front view, too

15Rendered Speculation: Chevy/Opel cute 'ute

T2X concept from the 2005 Seoul Motor Show

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