When you see a golden bowtie, you know you're looking at a Chevrolet. And that's completely by design. First introduced way back in 1913, the famed Bowtie has gone through several permutations, but it's never quite been modified like it has for the new Chevy Camaro Z/28. Instead of a solid bow, as we've become accustomed to seeing, the Z/28's Bowtie is hollow.
Unbeknownst to us, observers of Holden, General Motors' Australian subsidiary that has helped The General make some of its finest product, have wondered if the austral brand's identity would get swallowed up in the push to create a cohesive, global Chevrolet. Three products headed to the antipodes have aroused the question: although the Colorado pickup (pictured in Holden concept form) and SUV wear Holden badges, both have the Chevrolet twin-bar grille, and the Holden Volt has the twin-bar grill
The long-accepted version of how Chevrolet got its Bowtie logo is that company co-founder William C. Durant saw the motif on the wallpaper of a Parisian hotel, tore off a piece of the wallpaper, and adapted the pattern for his cars' nameplate. That's the version the late Durant himself told.
We've seen some pretty extreme brand loyalty over the years. Plenty of die-hard folk stroll into a tattoo parlor and walk out with their favorite make inked into their skin, but it takes something completely different to have your home's swimming pool crafted after an automaker's logo. That's exactly what this Missouri homeowner did, and if you've got a penchant for Chevrolet and a cool $6.8 million lying around, you could call the property your very own. The single-family, 18-room dwelling sits
Folks, there are bad ideas, and there ones that are legendary in their badness. Unfortunately for General Motors, it would appear that the automaker may very well be lobbying for its own wing in the Dumb Idea Hall of Fame. The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called br