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boston consulting group

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    Study: Honda, Hyundai and Kia get best word-of-mouth recommendations in US

    Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has ...


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