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January was a harsh month for the domestics, mainly because reduced sales to fleet and rental companies dragged down the raw number of units sold. Still, General Motors apparently doesn't like the red on the balance sheet and has introduced a new round of incentives to ensure February's numbers are better. Announced today, buyers in the Midwest and Northeast regions are being offered $500 bonus cash and 0% financing for five years, most likely as a bribe to pry them from their sofas and brave th

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Today General Motors announced that it will be offering an extra $500 to $1,500 in bonus cash on most 2007 and 2007 models. The offer is part of GM's Labor Day sale and the company stresses that it's not backing away from its value pricing push. The new rebates are in addition to the current low-interest financing offers and any other cash bonuses currently being offered in one's region.

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Today General Motors announced a new discount program for Chevrolet, Buick, Pontiac, GMC, Saab and Saturn (not Cadillac and HUMMER) that features a little bit of cash back and a lot of 0% financing. The industry is seeing a larger than normal number of people opt for financing because of rising interest rates, and GM's own 72-Hour Sale over the Fourth of July weekend that offered 0%-financing deals gave the company a boost almost big enough to reach its sales goal for July.

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