Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pre
Right now the thing Ford needs more than anything else is competitive product. They're doing everything they can to get those products to market, but it takes time. They can't tell us what the product is because it would further-deteriorate their competitive position, so we just have to wait and see if they're worth buying. Other aspects of recovery that Ford can work on more immediately include very important items like improving quality, lowering warranty costs, finding ways to cut materials c
In the interest of not going belly-up, Ford will be hard at work over the next three years to remake their entire Ford, Lincoln and Mercury fleet. We've got high hopes that the Bold Moves will start to come at us quickly now, and that great new product will offer significant improvements over their current offerings. It makes us wonder how long we'll have to live with the Five Hundred's rhinoplasty and the newly penned Focus. Ford also indicated an interest in selling "B" segment cars, which are
Ford states that inventory levels, at a 93-day supply, are "outstanding". That number compares to 90-days at GM and 76-days at DaimlerChrysler AG's Chrysler Group. Working to get production more in line with demand, Ford has reduced its inventory from 752,900 units in November of 2005 to the current 627,800.
Bam, just when you think you're safe, another episode of the Ford Bold Moves documentary hits the web waves. Episode 24, titled Driving the Future, is all about Ford's focus on alternative fuels, including clean diesel technology and hydrogen fuel cells, among others. The documentary begins at the AltWheels Festival where some manufacturers actually showed up to show off their green stripes. Ford had its hydrogen fuel-cell powered Focus on hand, along with its hydrogen-powered bus (on sale now),
Ford's marketing push behind the "Bold Moves" taglines is one step away from becoming part of modern pop culture. We've been inundated with TV, print and web ads since the campaign began, and you've no doubt noticed the web-based documentary of the same name. FoMoCo executives can't even make it through a single speech without evoking the "Bold Moves" god before which they bow. Ford dealers, however, are reportedly not impressed by the campaign that from the beginning has focused itself on lifes
Thanks to a fax sent by the United Auto Workers union to its leaders in various regions, we now know that Ford will be extending its job buyout offer to all 75,000 of its hourly UAW workers. This means that Ford is more than doubling the Way Forward plan's initial offer to buy out 30,000 of its 82,000-person work force. According to the New York Times, only 6,200 workers accepted the offer the first time around, though we expect Ford is hoping its new offer is as successful as the one General Mo
As the week begins, many industry analysts and insiders are confident that Ford will be making dramatic steps towards increasing their efficiency and productivity. The announcement last week that Bill Ford would be stepping down as CEO and passing the torch to Alan Mulally, was the first of many actions that the automaker hopes will transform the company over the all-important, coming years.
Ford's Bold Moves campaign just got a little bolder with the introduction of Ford Bold Moves Street Racing, a video game developed in cooperation with Eidos Interactive. Scheduled to hit a North American PlayStation 2, XBOX or PC near you this fall, the game comes packing 18 Ford vehicles and the option to switch among three of them at a time during a race, thanks to a function known as "Maximum Team Control." The game also allows the ability to crash and boom 'til your heart's content via the "
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