bold moves

Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold ...

Right now the thing Ford needs more than anything else is competitive product. They're doing everything they can to get those products to market, but it takes time. They can't tell us what the product is because it would further-deteriorate their competitive position, so we just have to wait and ...

In the interest of not going belly-up, Ford will be hard at work over the next three years to remake their entire Ford, Lincoln and Mercury fleet. We've got high hopes that the Bold Moves will start to come at us quickly now, and that great new product will offer significant improvements over their ...

Episode 30 of the Ford Bold Moves documentary has just been released. It's the final episode in this long series of short videos that has chronicled Ford and its journey down the Way Forward path since the middle of last year. No doubt by this time the producers had hoped to show a triumphant Mark ...

None of you probably noticed the we skipped reporting on the release of Ford Bold Moves - Episodes 26. Yeah, we watched it, but its subject matter didn't even register on our Interesting Meter, so we passed. Episode 27, however, entitled Proving our Metal, hits the company pretty hard with the ...

In the month of November, Ford outpaced all other automakers in incentive dollars per vehicle; unfortunately, truck loads of cash incentives did not boost sales. Ford led the way over all manufacturers with $4,231 per vehicle in incentives, followed by Chrysler at $3,735 and GM at $3,011. ...

Ford's Rouge plant is an icon in automotive manufacturing, having at one time built the Model A, military warcraft after WWI and during WWII, 40 years of the Mustang and currently the F-150. It's over 100 years old, but you wouldn't know it while on a tour of the facility. Ford has revamped Rouge ...

One thing that seems to be working at Ford is the advertising group's creativity. There have been some pretty clever ideas coming from those studios, and if you follow this link to the Shelby Autos website, you'll see the fruits of their labor once again. As a follow up to the Mustang GT burnout ...

Bam, just when you think you're safe, another episode of the Ford Bold Moves documentary hits the web waves. Episode 24, titled Driving the Future, is all about Ford's focus on alternative fuels, including clean diesel technology and hydrogen fuel cells, among others. The documentary begins at the ...

Ford's marketing push behind the "Bold Moves" taglines is one step away from becoming part of modern pop culture. We've been inundated with TV, print and web ads since the campaign began, and you've no doubt noticed the web-based documentary of the same name. FoMoCo executives can't even make it ...