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Fiat has taken an interesting approach to its advertising for ESPN The Magazine's annual Body Issue. Rather than just hiring an athlete to stand next to a car or sit in a car, it's actually built a car out of athletes. (And not unlike some naked-lady-motorcycles we've seen before.) Using body ...
When the Progressive International Motorcycle Show decided it wanted to build some buzz for its upcoming show, it knew that the "chicks on bikes" formula had already been played out. However, turning models (in this case, extraordinarily talented yogi-models) into the motorcycle hadn't ever been ...