Bob Carter, group vice president and general manager of the Toyota brand, came to Detroit on Monday to have lunch with some local media. Among the topics of discussion at the gathering were Toyota's plans for zero emissions vehicles.
With April's sales volume down over 41% and Ford pushing it aside in the numbers race, the Toyota division is motivated to move units in May. At the request of dealers, the automaker is boosting production of its best-selling Toyota Camry and popular RAV4 SUV. In addition, a new ad campaign, called "Perfect Timing," started on Friday. It is an attempt to boost sales on vehicles using reduced interest rates, more consumer cash and a focus on low payment leases. The campaign caters to regional nee
The California Clean Tech Open is a competition that encourages the development of environmentally friendly technologies. The competition has five categories: Energy Efficiency, Renewable Energy, Smart Power, Transportation, and Water Management. The Open announced today that Lexus will sponsor the $50,000 prize for the Transportation category which includes technologies designed for greater fuel efficiency, nano-materials, and reduced use of gasoline. Says Bob Carter, Lexus vice president and g