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We are just back from the kickoff keynote speech for the 2008 New York Auto Show and have to wonder where in the Big Apple we can score some of what Bob Nardelli is smoking. While his words sounded somewhat encouraging, they were about three months old for the most part and didn't sound terribly convincing to most ears. He outlined Chrysler's 4-point plan for the future, telling the assembled breakfast-seekers that enhancing the core, extending business, expanding the market, and executing flawlessly are the keys to Chrysler's future. OK, sure. That could apply to just about any enterprise. Using the company's global assets to reduce redundancies is obviously going to help, cutting non-profitable models and reducing the number of options and packages makes a lot of sense, too. His main focus was on product, pointing out that designing and building "aspirational" products was vital to getting people back into the Chrysler fold. We can understand how that leads to something like the Challenger, but the Journey doesn't seem like it meets that criteria as well. Maybe the briefly mentioned Grand Voyager and a Cherokee with a "special" roof will surprise us later today. We shouldn't be too hard on Nardelli and Chrysler, as the company is working on turning itself round. Unfortunately, this company's got a large turning radius.

New York 2008: Nardelli promises aspirational vehicles from Chrysler originally appeared on Autoblog on Wed, 19 Mar 2008 10:08:00 EST. Please see our terms for use of feeds.

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Bob Nardelli, Chrysler LLC's new chief-exec and chairman, made it clear today in his first public speech that Chrysler, Dodge and Jeep are safe, but some of the products in the automaker's lineup may face the axe in the near future. Addressing the Automotive Press Association today, Nardelli talked about the future of Chrysler, its brands and the recent high-profile hires of Jim Press and Phil Murtaugh. Restructuring the ailing automaker will involve some tough decisions on the product front, and Nardelli made it clear that, "We have to look very hard at some of the product within those brands." We're hoping that the Jeep Compass is euthanized first. What say you?

Top tip Peter!

[Source: CNN Money]

Chrysler's Nardelli vows to keep brands, maybe cut vehicles originally appeared on Autoblog on Fri, 07 Sep 2007 16:26:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>bob nardellibob nardelli speechBobNardelliBobNardelliSpeechchryslerchrysler llcChryslerLlcjim pressJimPressphil murtaghPhilMurtaghproduceFri, 07 Sep 2007 16:26:00 EST