BMW Dynamic Car Identity reimagines Roundel [w/video]

Jonathon Ramsey — Mon, 03 May 2010 10:30:00 EST

Filed under: Etc., Marketing/Advertising, Videos, BMW

Proposal for a dynamic BMW roundel - Click above to watch video after the jump

There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the usual form and colors but, to quote Galileo, "And yet it moves."

The only other logos we know of that move on a car are on Rolls-Royces and Bentleys - the wheel caps rotate to stay centered, and the hood ornaments will retract. Zafira's idea isn't anything like that. It is neat, but... well, have a look at it for yourselves after the jump and tell us if you can see it in BMW's future.

[Source: YouTube]

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BMW Dynamic Car Identity reimagines Roundel [w/video] originally appeared on Autoblog on Mon, 03 May 2010 10:30:00 EST. Please see our terms for use of feeds.

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Report: As it turns out, BMW's Roundel logo isn't born from jets... er, planes

Dan Roth — Sun, 10 Jan 2010 13:55:00 EST

Filed under: Classics, BMW, Design/Style

It turns out that not even BMW's spokespeople know that its Roundel emblem wasn't inspired by a spinning propeller. It's a common misconception, one that's finally been cleared up by BMW spokesman Tom Plucinsky, who explained that the company used to think its recognizable logo was tied to its aeronautical history. Plucinsky's colleague Dave Buchko had initially told the The New York Times that the logo was intended as a stylized image of a spinning propeller before being corrected by Anne Schmidt-Possiwal of the BMW Museum in Munich. To his credit, Buchko did correct the error himself once the real story came to light.

So what's the real origin? It turns out the blue-and-white logo was used in a 1929 ad that placed roundels in the rotating propellers of an airplane. It's easy to see where the confusion came from. The blue and white quadrants at the heart of the logo are actually intended to signify the state colors of Bavaria, and this isn't the first time the logo's origin has been examined in detail - historians have traced the logo's evolution from the Rapp Motorenwerke all the way through today.

[Source: The New York Times | Photo: BMWClub.ro]

Report: As it turns out, BMW's Roundel logo isn't born from jets... er, planes originally appeared on Autoblog on Sun, 10 Jan 2010 13:55:00 EST. Please see our terms for use of feeds.

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