BMW's North American Vice President of Aftersales, Dan Creed, has been chosen to replace former marketing VP Jack Pitney, who passed away last month as the result of a tragic accident on his farm. Creed will pick up the reins of marketing as well as product planning and strategy for The Roundel in North America.
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its clev
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