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BMW CEO Norbert Reithofer has confirmed to Reuters that its future electric cars will be badged as BMWs. This contradicts some earlier rumors that the automaker would revive another brand such as Triumph or Isetta for its electric vehicles. The company will stick with its existing BMW, MINI and ...
BMW Chairman Norbert Reithofer has reportedly confirmed a new eco-friendly machine called the Megacity Vehicle as part of the automaker's Project i. Beyond the name, details are sketchy. According to Reithofer, "Customers will have the choice between a fully electric drive and a high-efficiency ...
BMW's U.S. success means that come 2012, it will be considered a large vehicle manufacturer here in the States. In preparation for that, BMW will decide this year on whether to make "an ecologically-compatible car for the U.S. market," most likely to help the automaker meet more stringent CAFE ...