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    The Craziest Damn Thing You'll Hear Today: 80% of BMW 1 Series owners think their car is FWD
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    2010 BMW 135i – Click above for high-res image gallery
    No, this isn't a joke. Really. Automotive News reports that BMW CEO Norbert Reithofer shared this statistic during a call with analysts last week. It is unclear where this information came from within BMW, but it still comes as a ...

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    Review: BMW 128i Convertible
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    BMW 128i Convertible – Click above for high-res image gallery
    BMW's 1-Series does not smirk at you and say "don't hate me because I'm beautiful." No, this small Teut is easy to deride on appearance; one look has you hating it because it's not beautiful while so many of its past brethren ...

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    Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling
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    Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem ...

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    VIDEO: Rampenfest the movie, now playing on the screen in front of you
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    Click above for a few stills from the sham documentary.Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought ...

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    Rampenfest to rock mythical town of Oberpfaffelbachen for literal launch of BMW 1-Series
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    Click above for a few images leading up to Rampfest.As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the imminent launch of the 1-series coupe in the U.S. has so much ...

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    1-Series on BMW website with official pricing
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    The 1-Series has officially joined BMW's line up in the United States, having finally been added to the brand's official website. Along with its place among the Ultimate Driving Machines online, the 1-Series also gets officially pricing, which turns out to be exactly what we thought it would be. ...

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    BMW expects to sell 20,000 1-series coupes annually
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    Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month.According to a report by Thomson Financial, the coupe alone should ...

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    BMW expect rising fuel costs to spur 1-series sales
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    You've heard this shtick before, but with oil prices hitting record highs – again – most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in ...

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    BMW 1-Series to start below $30k
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    A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed-tail C30 to recruit younger buyers into the fold while offering an appropriately ...

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