"Happiness isn't around the corner. Happiness IS the corner." So said an ad for BMW created in 1996 for the Z3. In the TV version (see the video at the very bottom after the break), a heavy-metal music track underlined the idea, which was carried over to magazines and billboards.
American automakers have long struggled to export U.S. made vehicles to overseas markets. BMW, on the other hand, has apparently had no such problem. After 15 years of building cars and SUVs in Spartanburg, South Carolina the company has now shipped over one million cars to overseas markets. That's nearly two-thirds of all of the production from the plant.
Since 2002, BMW's assembly plant in Spartanburg, SC has been using methane captured from a nearby landfill site to fuel electrical generators. As part of the current expansion of the plant to support the addition of X3 production, BMW has invested another $12 million to expand power generation from methane. The original system of four turbines has been replaced by two larger, more efficient turbines. The result is that the turbines can now generate 30% of the plant's electricity needs from the s
BMW has partnered with Gold Ring Power, LLC to investigate the possibility of using the wind to help generate power for its plant in Spartanburg, South Carolina. Before any decisions can be made, a detailed analysis of wind patterns near the site will be conducted using twin 50-foot towers with anemometers placed on top that will collect data on wind speed and direction. After two weeks in one location, the towers will be relocated and set back up. After the team has the data it needs, a report
The MINI Monte (as in "Carlo") might not be arriving on our shores in 2009. Instead, it could actually be built on our shores. Most MINIs are made at BMW's plant in Oxford, but that factory is already at capacity. It has been rumored before that Magna might be contracted to build the MINI SUV at its plant in Austria, but the latest top secret word has BMW looking at the Spartanburg, SC plant where the X5 is built.