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bmw roundel

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    BMW Dynamic Car Identity reimagines Roundel [w/video]

    Proposal for a dynamic BMW roundel – Click above to watch video after the jump
    There's everything on the Internet, isn't that what they say? A company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW's roundel logo. It's got the ...

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    Report: As it turns out, BMW's Roundel logo isn't born from jets... er, planes

    It turns out that not even BMW's spokespeople know that its Roundel emblem wasn't inspired by a spinning propeller. It's a common misconception, one that's finally been cleared up by BMW spokesman Tom Plucinsky, who explained that the company used to think its recognizable logo was tied to its ...


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