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Since its launch in 2008, participants in the Mini E program, a lease program for the 612 all-electric Mini Es, had no official electronic communication system with BMW regarding their electric vehicles. This is why lessees often resorted to posting their questions and frustrations on MINI E's Facebook page. BMW addressed some of the issues raised through an emailed monthly newsletter called "Plugged In." This wasn't an ideal situation – and BMW has learned from its mistake. Realizing the

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BMW ActiveE concept – Click above for high-res image gallery

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MINI E - Click above for high-res image gallery

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MINI E - Click above for a hi-res gallery

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