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Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in its cleverness, even if we're not entirely sold on the ... Read more →
Today's time waster: BMW lets you set the PACE Chris Shunk
We like video games as much as anybody, and gaming combined with some international competition is even better. We also like BMWs, so when we found that the folks from Bavaria had a flash-based ...
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Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling 1 year ago on Autoblog
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem ...
Today's time waster: BMW lets you set the PACE 2 years ago on Autoblog
We like video games as much as anybody, and gaming combined with some international competition is even better. We also like BMWs, so when we found that the folks from Bavaria had a flash-based racing game with BMWs racing against Mustangs and Challengers through the streets of Europe, we had to ...
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Autoblog Podcast #157: Mike Levine trucks along with us.
Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too!
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