BMW filed trademark applications for 825, 830, 835, 850, 845, 860, M850, and M8. Seems serious.
Unlike Mercedes-Benz which produces AMG badged versions of just about every model in its lineup, BMW has maintained greater exclusivity with the M badge. Until last year's launch of the X6 M and X5 M, there have only been four M models (not counting the M1), but one M got as far as prototyping and testing, but never produced: The M8.
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