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55BMW Dynamic Car Identity reimagines Roundel [w/video]

Proposal for a dynamic BMW roundel – Click above to watch video after the jump

27Report: As it turns out, BMW's Roundel logo isn't born from jets... er, planes

It turns out that not even BMW's spokespeople know that its Roundel emblem wasn't inspired by a spinning propeller. It's a common misconception, one that's finally been cleared up by BMW spokesman Tom Plucinsky, who explained that the company used to think its recognizable logo was tied to its aeronautical history. Plucinsky's colleague Dave Buchko had initially told the The New York Times that the logo was intended as a stylized image of a spinning propeller before being corrected by Anne Schmi

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