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bmw individual

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    Official: BMW Individual gives 760Li a Sterling reputation

    Standard chrome too plebeian for your taste? You can order a Rolls-Royce with its Spirit of Ecstasy hood ornament made out of just about anything you want: gold, silver, glass... you name it. But if your sense of style is a bit less Anglo and a bit more Saxon, BMW has another option for ...

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    ETC: Ski in style with BMW 7 Series-like gondola

    If you're still on the fence about planning that skiing getaway to the idyllic Hochzillertal resort in Austria's Zillertal Valley, consider this: swag awaits. In the fervent battle to temp vacationers with the most luxurious accommodations, the resort is set to offer a ride to the slopes that is ...

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    Official: BMW offers X6 Performance Edition and 6 Series in Frozen Silver

    BMW has been pretty busy with cars wearing a "6" this year following the rollouts of the new 6 Series Gran Coupe and, more recently, the high-performance M6. Now the automaker is getting ready to introduce two low-volume variants of the 6 Series Coupe and the X6 crossover. The 2013 BMW 650i Coupe ...

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    BMW Individual teams up with Steinway for 7 Series Composition

    BMW 7 Series Composition – Click above for high-res image gallery
    Some may deride it as dressed-up plastic – and in some cases it is exactly that – but piano black lacquer trim is now regularly seen in luxury automobile interiors. BMW's custom-appointment division, however, has ...

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    BMW wants more people to custom-order X3s with high-margin options

    When the second generation X3 goes on sale early next year BMW wants more of its American customers to start special ordering the crossovers rather than buying them off the lot. Custom orders are more the norm in Europe where about half of all BMWs are spec'd up before being delivered to the ...


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