Standard chrome too plebeian for your taste? You can order a Rolls-Royce with its Spirit of Ecstasy hood ornament made out of just about anything you want: gold, silver, glass... you name it. But if your sense of style is a bit less Anglo and a bit more Saxon, BMW has another option for you.
If you're still on the fence about planning that skiing getaway to the idyllic Hochzillertal resort in Austria's Zillertal Valley, consider this: swag awaits. In the fervent battle to temp vacationers with the most luxurious accommodations, the resort is set to offer a ride to the slopes that is unlike any other.
BMW has been pretty busy with cars wearing a "6" this year following the rollouts of the new 6 Series Gran Coupe and, more recently, the high-performance M6. Now the automaker is getting ready to introduce two low-volume variants of the 6 Series Coupe and the X6 crossover. The 2013 BMW 650i Coupe Frozen Silver Edition and 2013 BMW Individual X6 Performance Edition are both limited-production models aimed at showing off exclusive tailoring available through BMW Individual.
When the second generation X3 goes on sale early next year BMW wants more of its American customers to start special ordering the crossovers rather than buying them off the lot. Custom orders are more the norm in Europe where about half of all BMWs are spec'd up before being delivered to the buyer, and BMW has been promoting its Individual program which allows customers to pick and choose the colors and materials in their vehicles.