We Keep Hearing How The German Automaker Will Take On Tesla
The next offering in BMW's i line is said to be based on the Chinese-market, long-wheelbase BMW 5 Series and be called either i5 or i7. Intel suggests a plug-in hybrid sedan with a range-extending four cylinder in front and two electric motors.
It's starting to feel like the automotive landscape is right on the cusp of a boom in hydrogen-fueled vehicles. After all, the Toyota FCV is nearly ready, Volkswagen is readying a fuel cell concept for this week's Los Angeles Auto Show and Hyundai already sells its Tucson Fuel Cell. The next big name to add to that list might be BMW, as the company's co-development deal with Toyota starts to bear fruit.
Coaches like to say that there's no "i" in team. At least one BMW executive is saying the company's not sure if there are any more "i"s in its near future. BMW executive Harald Krueger indicated that the German automaker is holding back on any i-project plans besides the i3 city car and i8 plug-in hybrid sports car until the company gets a better idea of how those models are selling, Reuters says. Bimmer has spent about $2.7 billion on the plug-in sub-brand and says it's taken more than 11,000 o
Jacob Harb, head of electric vehicle operations and strategy for BMW, is excited these days. He's got a lot to sort out as the company's first large-scale production electric vehicle, the i3. Extending Electronaut leases, arranging tens of thousands of EV test drives and making sure there will be enough of the little city cars in the US when customer deliveries will start in May. Oh, and he's already working on the next BMW EV, which we think is likely to be the i5.
If you're sweet on the new BMW i3 but wish it had more space to carry people and stuff, we've got good news for you. According to Autocar, BMW is planning on stretching the platform that underpins the i3 to create a new model, expected to be called i5.
Fascination with Tesla Motors' role in the luxury electric vehicle market continues, even among the competition. Scott Keogh, president of Audi of America recently told Bloomberg that, Tesla is "cool" and "the talk of the town," and that, "what the industry as a whole can learn from them is continue to push innovation, continue to have the challenger spirit."
Imagine you're an auto exec launching a new line of cars. One's a sportscar, the other a city car – pretty much opposite extremes on the spectrum of automotive bodystyles. Do you give them alphanumeric nameplates close to one another? Of course not. You assign them disparate numbers to make room for more models to slot in between.
There are plenty of numbers between three and eight, so it shouldn't come as a surprise that BMW's recently unveiled i sub-brand will expand after the i3 and i8 go on sale in the next two to three years.