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EV brand changes its mission amid struggles, leadership departures.

BMW head of research and design Klaus Froehlich is pushing the i sub-brand in a different direction, embracing autonomous vehicles alongside EVs.

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The app lets carpoolers find each other and share rides to and from work.

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For now, the company taking a wider approach to electrification 'that will affect the whole portfolio.'

Mercedes will offer three pure electrics (in Europe) by year's end, will have 10 plug-in models and a new GLC-based fuel-cell vehicle by the end of 2017.

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BMW wants to go more mainstream with the i5, creating an EV for the whole family. Like the i3, a range extender would be optional.

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Munich might one day sell its electric powertrain to other OEMs.

BMW wants half its research and development staff to be computer programmers to build the AI that will control upcoming self-driving BMWs.

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Is BMW prepping a hydrogen fuel-cell concept with a touch of 1990s flair? According to leaks from the Chinese patent office, it's coming to LA.

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BMW CEO Harald Krueger talked about his company's electric-oriented sub-brand, and the chances of a third model, potentially the oft-rumored i5 sedan.

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Hotter i8 Would Make 450 Total Horsepower

BMW won't be giving its high-performance i8 an M badge, but the hot hybrid will be getting a new, 300-hp, 2.0-liter turbo, according to a new report.

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BMW is allegedly prepping an all-electric CUV to combat the upcoming Tesla Model X. Like the brand's other high-riders, this new model will be made in America.

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Autobild puts some numbers to the BMW i5, which it says will be based on the long-wheelbase 5 Series sold in China and have around 640 horsepower coming from a four-cylinder ICE and two electric motors. It's not a straight-up Tesla fighter, but it will stress electric power over ICE.

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But Battery Improvements For New i3, i8 Models Coming

The next new vehicle to wear BMW's i prefix is not due until after 2020. In the meantime, we can expect battery updates for the i3 and i8 every three years.

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BMW is fighting a recent rumor from Germany claiming that the Bavarian automaker is working with Apple on the tech giant's car.

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We Keep Hearing How The German Automaker Will Take On Tesla

The next offering in BMW's i line is said to be based on the Chinese-market, long-wheelbase BMW 5 Series and be called either i5 or i7. Intel suggests a plug-in hybrid sedan with a range-extending four cylinder in front and two electric motors.

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To the casual observer, there's a sort of schism in the world of fuel sipping. The Japanese, Koreans and Americans have embraced electrification by way of hybrid powertrains, while our German friends lean towards diesel technology. BMW is actively pushing to change that impression, as it's announced that it will take a break from niche-busting MPVs and lifted, four-door coupes to produce plug-in hybrid versions of some of its "core-brand" models.

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The BMW i8 recently won the Autoblog Technology of the Year award, and it's going to get even better. In October, Automobile magazine reported that BMW's i brand is working on an i8S that would be stiffer and more powerful, and celebrate the marque's centenary in 2016. At the time, one of two power unit combinations was suggested, either one of them good for more than 500 horsepower.

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While BMW makes plenty of machinery to keep enthusiasts interested, its most enticing models are often based on more ordinary ones. That's what made the arrival of the i8 so captivating, emerging as the first stand-alone BMW sports coupe since the M1. But if its dual purpose – trying its best to both embrace the earth and traverse it rapidly – somehow left you disappointed, the next development could prove to fix that.

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On the prospect of a new BMW M1 based on the company's new i8 hybrid, the jury has been in and out so much that we can't even tell which way it's likely to go. However, the latest reports coming in from Germany suggest that BMW may have something else up its sleeves. Rather than make a conventional gas-powered version of the i8, Germany's Auto Motor und Sport says BMW will make a more powerful one.

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The 2015 BMW i8 is the second model in the Bavarian automaker's eco-friendly i-branded lineup. The i8's plug-in hybrid powertrain combines a turbocharged 1.5-liter three-cylinder engine with a 96-kilowatt electric motor to make 357 horsepower and 420 pound-feet of torque. Together, this gas-electric mechanical duo is capable of propelling the groundbreaking carbon-fiber sports coupe from 0 to 60 miles per hour in just 4.2 seconds.

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Sensual Design Complements Technical Brilliance

The most important thing to keep in mind while driving BMW's all-new i8 is that it's not a product of the company's vaunted M division.

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At this point, there isn't much we don't know about the 2015 BMW i8, so BMW is starting to focus its attention on reassuring consumers that the future of BMW won't abandon the past. In these two recently released videos, BMW answers questions prospective buyers might have about about the new model's design and performance.

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BMW could be poised to expand its i8 range, beyond the hardtop version of the plug-in hybrid supercar. A report from Bimmerpost is claiming that the i8 Spyder, which we showed you in concept form at the 2012 Beijing Motor Show, will be heading to production.

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